Aye, I eye.
Yes, I see. Internet. A powerful connection of distributed computers which allow so much possibility.
It really is about me. Meme.
Web2: I am part of the Internet too.
I have power.
I have control.
I have something to contribute.
There is an incredible transition in the mindset of today’s consumer. I’ve been trying hard to get my fingers around what it is that is occurring. I certainly used to see more of it in others than I did in myself… but through this recent exploration, I think I too have become infected with the idea and in touch with what is going on.
In many ways, we have unplugged from each other. Companies have placed us into environments which are about efficiency and cost-effectiveness… and we are chopped up into little pieces of the process so as to separate any one individual from the lifecycle of the relationship. In other words, we have become separated from accountability to each other. Sure, I know.. you’ll jump on me about accountability to the job… but think about it… when it comes to customer service, the people we are supposed to interface with in this process are facilitators that get your call or inquiry from a queue and then ‘handle’ you.
“NEXT…”
As we’ve unplugged from each other in the sense of business, we’ve gotten more plugged into the internet as providers of self-service as well as into our “local” communities. (I’ll leave the notion of the community extremely loose for now, as it demands an exploration of its own).
This transition in focus and mindset is unlocking one of the most powerful transitions in marketing as we know it: Influence 2.0
The customer evangelism evangelists point to a wiki which asks those interested to begins to explore this topic a bit. It can be found here
With service like that… it’s really no surprise. I’m still dumbfounded that we let corporations get away with the treatment they offer. After all… it is our money they need to survive.
