Comments on: Bad metaphors: hunters and farmers http://citizenevangelist.com/2006/08/24/bad-metaphors-hunting-farming/ Buy a product, join a community, change the world Thu, 20 Nov 2008 12:05:18 +0000 http://wordpress.org/?v=2.3.3 By: bwebster http://citizenevangelist.com/2006/08/24/bad-metaphors-hunting-farming/#comment-11 bwebster Sun, 04 Feb 2007 03:32:22 +0000 http://citizenevangelist.com/2006/08/24/bad-metaphors-hunting-farming/#comment-11 Dave... that is an excellent question, and one that i've given a great deal of thought to. At this point, I'm not certain that I have a perfect answer. That said, I'm beginning to think that the metaphor should more like earning trust instead of winning a deal. I think that the interaction should be about illustrating understanding and providing a solution, not outsmarting the customer. When I figure out it out, I'll be sure to connect with you. BTW.. .when are you coming to Austin again? Dave… that is an excellent question, and one that i’ve given a great deal of thought to. At this point, I’m not certain that I have a perfect answer. That said, I’m beginning to think that the metaphor should more like earning trust instead of winning a deal. I think that the interaction should be about illustrating understanding and providing a solution, not outsmarting the customer.

When I figure out it out, I’ll be sure to connect with you.

BTW.. .when are you coming to Austin again?

]]> By: Dave Lefkow http://citizenevangelist.com/2006/08/24/bad-metaphors-hunting-farming/#comment-10 Dave Lefkow Wed, 06 Dec 2006 01:34:44 +0000 http://citizenevangelist.com/2006/08/24/bad-metaphors-hunting-farming/#comment-10 Hunter/farmer is an easy way to communicate the concept that some of the sales team is focused on outbound, new customer generation while others work with existing customers, but I see what you're saying about the negative connotation. What would you suggest instead? Hunter/farmer is an easy way to communicate the concept that some of the sales team is focused on outbound, new customer generation while others work with existing customers, but I see what you’re saying about the negative connotation.

What would you suggest instead?

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