Thanks to Seth Godin for pointing out Kevin Kelly’s post on 1000 true fans. I love it when others can eloquently put my thoughts into usable format. There are many companies, artists, and practitioners out in the world today that are looking for their opportunity to break through the noise and escape the perils of getting lost in the long-tail of competitive offerings.
In this evolving market place, the smartest thing a company or producer can do is to focus on a specific customer or customer segment and delight the hell out of them. If you can (as Godin would say) “be remarkable,” you’ll earn the opportunity to access their friends. With each new fan you build, become remarkable to them as well… the growth will start out slow, but with dedication to the process, the momentum will carry you.
