Word of Mouth vs. Aritificial marketing programs
Friday, March 7th, 2008Ben McConnel Announced today the formation of the Society for Word of Mouth. I was so excited to see the formation of a group that is focused on the right aspects of Word of Mouth that I was compelled to jump into the fray:
View my page on Society for Word of Mouth
So many of the groups that I’ve come across are looking short-cuts and and artificial means to get awareness of a product or service. At the end of the day, these programs may get buzz and exposure, and that may create certain short-term benefits to the organizations who leverage these strategies, but not with out consequences. The holy grail in any strategy is providing real value to a real person… and doing so in a way that so uniquely meets their specific needs that they can’t help but to share those experiences with others.This is not easy.
This is not accomplished over night.
But, this is the most valuable achievement that can be made. I’m looking forward to participating in this group of like minded individuals.
