I am almost completely ignorant when it comes to anything dealing with Soaps. I have been trained almost exclusively by P&G and obviously have missed out on a variety of options and details involved in the possible options of determining the best soap to use for the job.Thanks to a recent shopping experience with my wife, my eyes were finally opened to my obvious deficiency in product knowledge. Soap types, essential oils, natural scents, and base ingredients were all options that needed to be considered in this particular product search. Get Real: No Fake Crap

While looking through the variety of product offerings, this packaging struck my eye.

The reference to “No Fake Crap” is too edgy for most producers and consumers, but I found it refreshing. No hyperbole, direct, few words. No Fake Crap.There is often a fine line between representing facts and creating an image of the experience associated with using any product.

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