My family lost its matriarch last week. As a result, our family was drawn together to celebrate her life. This celebration gave me the rare opportunity to learn a bit more about my grandfather, the husband of my departed grandmother. They had been married 65 years and together, they had taken the family’s sustenance farm and turned it into a highly profitable corporation, retired, and later launched an adult retirement community providing an incredible amount of revenue toward their life and the life of the family.
I had always admired what he was able to do and aspired to have the same level of success. He shared with me a simple, obvious, and powerful truth during our time together.
You will fail if you’re in business to make money.
When your objective is to make money, you will do stupid things. You will cut corners. You will not take important risks. You will achieve mediocrity and fail.
Alternatively, if you’re in business to do something like make a better product or be the best provider of service, he said: You will be surprised at how much money will find its way to you.
So… what’s your purpose for being? Want to make some money? Or do you want to make something special? You better pick right. Only one correct answer here.
